Technical Savvy
• 71% are online
• 30% listen to iPod/MP3
• 20% watch music videos online
• 23% play video/computer games
• At least half have cell phones
• At least half use text messaging
Household and Family
• 52% are being raised by a single parent
• 22% are already parents
• Only 3% are single parents
• 55% are very stressed by school
Business and Finance
• 69% believe that they will own their own business someday
• They are impetuous in spending – heavy spenders on clothing
• They are brand conscious – highest percent (24%) that buy for brand
Tags: marketing
